本課程適合來自各種領域工作經驗的社會人士參加，亦歡迎設計與藝術類科系的學生加入，一起讓課程充滿創意。

【課後的成果】
參加課程的學員除了能對當代設計管理在企業創新的應用有所瞭解以外，亦能跟著課程中的每一個步驟，藉由課堂的練習與交流，發展出屬於自己的設計管理工具原型，甚至有機會做發表與展出。


【參考教材】
◎管理設計—創意獲利的關鍵競爭力 Design Management: Managing Design Strategy, Process and Implementation by Kathryn Best
◎品牌魔力丸 The Brand Gap by Marty Neumeier
◎創新設計：如何打造風靡消費者的優質產品 by Craig M. Vogel, Jonathan Cagan & Peter Boatwright
◎發明未來的企業：預測未來最好的方法就是發明未來 by William C. Taylor & Polly LaBarre
　◎Project Management for Design Professionals by William Ramroth
◎The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by Jean-Noel Kapferer
◎Design Management: Using Design to Build Brand Value and Corporate Innovation by Brigitte Borja de Mozota
◎Building Design Strategy: Using Design to Achieve Key Business Objectives by Thomas Lockwood and Thomas Walto
◎Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown
◎The Designful Company: How to build a culture of nonstop innovation by Marty Neumeier