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0EK6sample
Marketing for Real
tip
跨國行銷策略實戰班
地點
台北忠孝
日期
2009/04/07
time_to
0001/01/01
總時數
36hr
時間
10:00~13:00
原價 18,000 元
目前最惠價
NT$ 18,000
師資說明

課程介紹
*國際行銷與商務英文的絕佳組合!
*全程將以英語授課,讓你的行銷嗅覺與英文聽力同時到位!
*學習最專業的行銷概念,最道地的行銷英語!
*A hands-on approach to international business.
*結業將習得如何製作最佳化的行銷網站,最有效的行銷影片!
教學內容
當你的競爭對手不只是本土企業,你的對策是什麼?
你需要打破國界的藩籬,解放你的行銷創意!
本課程將利用最短的時間,啟發你的創意潛能,刺激你的行銷嗅覺,絕對讓你不虛此行!
1.
A. Introduction to introductions. (2hrs) 自我行銷的第一堂課
Summary: The purpose of introductions, cultural issues related to introductions, what your high school teachers didn't understand, elevator speeches.
B. Introduction to internet marketing (1hr) 網路行銷入門
Summary: Overview of why traditional media are not effective, internet platforms.

2.Advertising Secrets (3hrs) 行銷的秘密
Summary: Giving compelling introductions to your products and services, presenting made easy.

3.Getting inside your customers' heads. (3hrs) 瞭解顧客的腦袋
Summary: A look at language issues related to successful advertising.

4.Internet Marketing 2. (3hrs) 網路行銷實務
Summary: From first principles and how the web works, to Google's patented search technology and optimising your campaign for maximum effect.

5.Built to last. (3hrs) 品牌的塑造與形象維持
Summary: Brand recognition, what is a brand anyway?, being famous, using the web to validate yourself, the importance of design, CIS, reinforcing your message, defining your core values.

6.Customer profiling. (3hrs) 顧客資料管理與應用
Summary: Planning a campaign, using customer lists, data-harvesting, technical issues related to use of customer databases, follow-up calling.

7.Targetted marketing and social media. (3hrs) 如何鎖定正確市場與如何應用社會網絡達到行銷效果
Summary: Paid advertising on the web including banners and adwords, the growth of viral marketing, creating interest groups, specialised channels.

8.Video (3hrs) NOTE, WE NEED A COMPUTER LAB FOR THIS ACTIVITY!
行銷短片製作入門
Summary: Tutorial on creating video, including editing & soundtracks.

9.Using press and PR. (3hrs) 善用媒體與公關策略
Summary: How news media works and what journalists need. Press releases, wire services, working with PR companies, government agencies that can help, foreign government offices, leveraging your message through partnerships, creating news through events, working with charities.

10.Push and Pull. (3hrs) 跨國行銷協調與談判
Summary: Working with middlemen, overseas channels and partners, conflicts of interest, cultural issues for exporters.

11.Crossing the Rubicon (6hrs + lunch) 行銷實戰練習與行銷短片製作
Summary: Use your new knowledge to put together a complete campaign and create a video to introduce your product to customers, media, investors.
*結業時學員將應用所學提出一份行銷企畫,其中包括新產品簡介、品牌定位、闡述中心價值、市場定位,另外搭配行銷企畫,學員需製作最適合搜尋引擎的行銷網頁、製作行銷短片,結業將頒發中國文化大學結業證書。


優惠辦法
※校友、舊生免報名費300元
※ILI新生開課前一週完成報名繳費手續,學費九五折優惠
※ILI舊生開課前一週完成報名繳費手續,學費九折優惠
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適合對象
如果你打算:
*出國深造、
*準備就業、
*在職進修、
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其他備註
※建議教材:
由專業顧問群精編講義
班級特色:
1.學費含教材費
2.小班制教學(最多16人)
3.免費線上測試http://ili.sce.pccu.edu.tw//test/english/grammar.asp
4.ILI國際語文中心總部(忠孝館)在94年11月3日獲得2005臺北市都市空間改造的金獎
*本中心保留是否開課的權利
【以上師資、課程內容、時間及場地等,本單位保留變更之權利。】
【額滿停招課程如欲申請候補資格,請於諮詢功能中留下聯絡資料。】
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其他備註
*合乎結業標準者(缺課未超過課程總時數1/5),本研習核發文大推廣部研習結業證書。部分課程不適用。(例如:6小時以下課程或講座)
*未領證書協助保管期限從結業日起算,最多保留兩年的時間,如期限過後想要補領取,請自行至建國本部一樓櫃台繳交100元補印證書。
*持身心障礙者手冊,憑手冊報名本部終身學習課程,享有該課程當期學費之最低價優惠
*報名方式:現場繳費、ATM轉帳、電話訂購