課程介紹
*國際行銷與商務英文的絕佳組合!
*全程將以英語授課,讓你的行銷嗅覺與英文聽力同時到位!
*學習最專業的行銷概念,最道地的行銷英語!
*A hands-on approach to international business.
*結業將習得如何製作最佳化的行銷網站,最有效的行銷影片!
教學內容
當你的競爭對手不只是本土企業,你的對策是什麼?
你需要打破國界的藩籬,解放你的行銷創意!
本課程將利用最短的時間,啟發你的創意潛能,刺激你的行銷嗅覺,絕對讓你不虛此行!
1.
A. Introduction to introductions. (2hrs) 自我行銷的第一堂課
Summary: The purpose of introductions, cultural issues related to introductions, what your high school teachers didn't understand, elevator speeches.
B. Introduction to internet marketing (1hr) 網路行銷入門
Summary: Overview of why traditional media are not effective, internet platforms.
2.Advertising Secrets (3hrs) 行銷的秘密
Summary: Giving compelling introductions to your products and services, presenting made easy.
3.Getting inside your customers' heads. (3hrs) 瞭解顧客的腦袋
Summary: A look at language issues related to successful advertising.
4.Internet Marketing 2. (3hrs) 網路行銷實務
Summary: From first principles and how the web works, to Google's patented search technology and optimising your campaign for maximum effect.
5.Built to last. (3hrs) 品牌的塑造與形象維持
Summary: Brand recognition, what is a brand anyway?, being famous, using the web to validate yourself, the importance of design, CIS, reinforcing your message, defining your core values.
6.Customer profiling. (3hrs) 顧客資料管理與應用
Summary: Planning a campaign, using customer lists, data-harvesting, technical issues related to use of customer databases, follow-up calling.
7.Targetted marketing and social media. (3hrs) 如何鎖定正確市場與如何應用社會網絡達到行銷效果
Summary: Paid advertising on the web including banners and adwords, the growth of viral marketing, creating interest groups, specialised channels.
8.Video (3hrs) NOTE, WE NEED A COMPUTER LAB FOR THIS ACTIVITY!
行銷短片製作入門
Summary: Tutorial on creating video, including editing & soundtracks.
9.Using press and PR. (3hrs) 善用媒體與公關策略
Summary: How news media works and what journalists need. Press releases, wire services, working with PR companies, government agencies that can help, foreign government offices, leveraging your message through partnerships, creating news through events, working with charities.
10.Push and Pull. (3hrs) 跨國行銷協調與談判
Summary: Working with middlemen, overseas channels and partners, conflicts of interest, cultural issues for exporters.
11.Crossing the Rubicon (6hrs + lunch) 行銷實戰練習與行銷短片製作
Summary: Use your new knowledge to put together a complete campaign and create a video to introduce your product to customers, media, investors.
*結業時學員將應用所學提出一份行銷企畫,其中包括新產品簡介、品牌定位、闡述中心價值、市場定位,另外搭配行銷企畫,學員需製作最適合搜尋引擎的行銷網頁、製作行銷短片,結業將頒發中國文化大學結業證書。
優惠辦法
※校友、舊生免報名費300元
※ILI新生開課前一週完成報名繳費手續,學費九五折優惠
※ILI舊生開課前一週完成報名繳費手續,學費九折優惠