Course Description:
International Marketing Management is a course designed to introduce students to the marketing practices of companies seeking market opportunities outside their home country, and to raise student’s awareness about the importance of viewing marketing management strategies from a global perspective. Students will learn to plan effectively for the marketing of consumer and business needs and wants on an international level. Special emphasis will be placed on cultural and environmental aspects of international trade, and integration of culture and marketing functions. Thus, the course objectives include,
1. Develop familiarity with the problems and perspectives of marketing across national boundaries.
2. Acquire analytical ability to make marketing decisions facing firms engaged in international business.
3. Gain knowledge of tools and approaches to structure and control marketing programs on a global basis

Topics:
(1) Self-Introduction and An Overview of the Course
(2) The Scope and Challenge of International Marketing
(3) The Dynamic Environment of International Trade
(4) The Foundations of Cultural
(5) Culture, Management Style, and Business
(6) The Political Environment &The International Legal Environment
(7) Global Vision through Marketing Research and Planning
(8) Group Discussion and Case Study
(9) Mid-Term Exam
(10) Products and Services Strategies for Consumers and Business
(11) International Marketing Channels
(12) Pricing for International Markets
(13) International Marketing Communication and Advertising
(14) Personal Selling and Sales Management
(15) Final Project