教學內容
教導學生研究與執行印刷媒介廣告製作,以成就廣告人的事業。
本課程係結合廣告學、行銷學與藝術的原理與方法,探討印刷媒介廣告的設計、製作與表現,課程內容包含廣告製作的概念、廣告創意、文案創作、佈局原理、字體結構、設計與製作技術、報紙與雜誌廣告製作、促銷廣告製作、品牌標誌與企業識別系統設計;以及如何製作有效的印刷廣告,同時透過廣告作品之欣賞與廣告設計、製作技術之比較研究,期使學生成為有創意、有製作能力的廣告人。
《 課程簡介 -- English 》
Teaching students to study,do research on and perform the works or productions of printing press and medias of advertising, in order to help students in their pursuit of carrier in advertising.This course combines the principles and methods of advertising, marketing and art to discuses the designs and features of the printind media advertising , evaluation of production and performance, the contents of the course include concepts of production designing and creativity or originality, copywriting,layouts, wording, editing skills, newspaper and magazine advertisement production,sales promotion ads or commercials production, brand name logo and trade mark design and corporate identity system;
This course also instucts how to create and produce effective printed advertisements, and in the meanwhile through the appreaciation and design of the works of advertisement or commercial, comparisons of and research on production skills, students would feel aspired and inspired to become professionals full of creativity and productivity in advertising industry.