教學內容
教導學生研究廣告媒體與計畫，與成就廣告人的事業。
本課程係結合廣告學與行銷傳播學的原理與方法，探討廣告媒體計畫、消費者的行為、各種測量方法與廣告效益、市場調查與廣告調查、行銷傳播戰略、廣告設計與創意、如何選擇媒體與完成一份完整的廣告媒體計畫案，並個案研究分析國內外廣告媒體計畫案例，同時透過廣告計畫案與廣告作品之欣賞與評述，期使學生成為有媒體計畫、管理與創意能力的廣告人。
《 課程簡介 -- English 》
Teaching students to study and do research on advertising media planning and its related objectives, in order to help students in their pursuit of carrier in advertising related business.
This course combines the principles and methods of advertising and marketing communications to discuss the advertising media planning, consumer behaviors, various methods of surveying and the effectives of advertising, market and advertisement surveys, marketing communication strategies, advertisement design and its creativity;
And also this course shows how to select the suitable media and complete an entirely advertising media project, and uses case studies and research to analysis and examine examples of cases of domestic and foreign projects of advertising media, and at the same time, through the appreciation of and students personal commentaries on actual cases of advertisement projects and commercials, students could hopefully be expected to become professionals full of media planning , management and creativity skills.