是一堂入門基礎課程，藉由此課程了解:
1.市場(Market)的組成，及加上ing後Marketing又是什麼?
2.市場上主要消費者所呈現的決策行為推回消費者心理的幾個方法。
3.這一連貫所形成的消費趨勢。
時尚的消費行為帶有更多感官的感性消費，其中更幻妙，這節課試圖為大家帶出脈絡，做為時尚行銷的前進準備。

《 課程簡介 -- English 》
The basic class for marketing filed to real understand the following,
1. What are components of the market, what is the marketing?
2. To observe the consumer behavior to be serveral deductions upon their psychologic perceptions.
3. Put the above two to input consumer trends.
As consumer behavior of fashion that related more emotional sensory, the consequency between consumers and fashion marketing.

《 報告要求 》
1.符合格式
2.自創性
3.表演表達


《 課程評分方式 》
平時成績 30% (出缺席10%, 課堂互動10%, 分組討論10%)
期中考 30%
期末報告 ˋ40% (簡報30%, 組員互評10%)